What is Reliable Image Pricing? Reliable Image Pricing is a new and innovative pricing method that HVAC contractors can use to gain an advantage in the residential service market. Reliable Image Pricing allows you to present your customers with a fixed rate for a repair call. When a problem has been diagnosed with a customer's equipment, your technician will look up the repair in his Reliable Image Pricing Book and be able to tell the customer immediately how much it will cost to do the repair. We have drawn upon years of experience and thousands of service calls to establish the average time and materials required to complete hundreds of different service repairs. We take your hourly charge-out rate, desired parts mark-up and profit levels and then prepare for you a set of fixed prices that you charge your customers. You will receive manuals for your service technicians to use in the field and a master office manual. Your manuals will contain suggested retail pricing as well as discounted prices that can be used for second repairs or for maintenance customers. The office manual also contains the projected gross profit for the repair. RIPS provides benefits for the customer, the technician and the contractor. Your customer benefits from knowing what the price will be BEFORE any work is done. Your technician no longer has to guess at how long a repair might take or what parts he may need. You benefit by knowing that you are charging a price that is fair to the customer and will return a gross profit that will enable you to keep your business operating.